The World Model of Product Adoption
See how products get adopted in your market, person by person. Understand the drivers and barriers to viral growth. Test strategies to increase adoption, increase clarity on the plan, and track the results as you execute.
Trusted by leading organizations.
Our Technology
Built at the individual level
Where people live, what they do, who they know, and how they respond when conditions change.
Optimize your strategy
Making a better decision is step one. The model connects to execution, tracking performance against the conditions the strategy was built on.
Overview
Observe. Orient. Decide. Act.
Test before you commit. Track and adjust as conditions shift.
Observe & Orient
Frame the question
Define who’s in your market, how they’re behaving, what conditions they’re operating under, and the level of adoption you’re aiming to achieve. The world model builds from how things actually are, not from assumptions about how they should be.
Decide
Run the scenarios
Adjust conditions and see what changes. Test competing hypotheses at the same time. Surface outcomes that traditional forecasting can’t reach, and optimize toward the one you want.
Act
Launch the strategy
The strategies that hold up under simulation are the ones worth executing. Track performance against the model as results come in, and let what you learn sharpen the next cycle.
